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Introduction to B2B Branding and Messaging 101

In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often targets individual consumers, B2B branding aims at resonating with other businesses, requiring a unique blend of professionalism and relatability.

Who Should Attend

  • Any B2B marketer who is interested in B2B branding and positioning.
  • Marketing executives who want to learn about branding principles and messaging constructs.
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Instructor

Jeremy Woolf

CEO
First Domino Marketing

Students will learn.

Defining B2B Branding: Understand the nuances that distinguish B2B branding from its B2C counterpart. Learn why establishing a strong, consistent brand identity in the B2B space is crucial for long-term success.

Crafting Effective B2B Messages: Discover the art of crafting messages that resonate with business decision-makers. This section will focus on clarity, value proposition, and establishing credibility.

Case Studies: Examine real-world examples of successful B2B branding and messaging campaigns. Analyze what worked, what didn’t, and the lessons to be learned.

What's included?

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor

Jeremy Woolf

Chief Executive Officer & Founder
First Domino Marketing

As a seasoned brand marketing and content marketing professional, Jeremy helps companies with innovative ideas find their unique voices and engage with their target audiences. He has a proven track record of executing creative and successful marketing campaigns.

With extensive experience in the technology and professional services industries, Jeremy has supported well-known brands such as IBM, Cisco, Gartner, Cognizant, and Xerox in various locations, including Austin, New York, Hong Kong, Australia, and New Zealand.

As CEO of First Domino Marketing, he leads a team providing a comprehensive range of strategic marketing services that help businesses achieve their goals. The company's services include brand research, content creation, design, marketing planning and execution, and fractional CMO leadership support.
Patrick Jones - Course author
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