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Account Based Marketing 101

Account-based marketing (ABM) is emerging as THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders. ABM has been around for 20+ years but has been mastered by relatively few firms. It’s understandable. ABM can be complicated and requires a change in how sales, marketing, and leadership collaborate to drive success.

In this 4-part introduction to ABM you will learn why ABM matters and how it can help you address the challenges with selling and marketing in today's market. This will give you new ideas how to reach, engage and convert the right buyers.

Who Should Attend

  • Any B2B marketer who sell solutions involving complex sales processes, large deal sizes and many stakeholders.
  • Sales executives that collaborate on Account Based Sales Efforts.
  • B2B Operations Leaders who support ABM.
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Instructor

Adam Turinas

CEO
HealthLaunchPad

Students will learn.

There are four parts to ABM 101:

  • Introduction to ABM
  • The 7 Principles of ABM (1-3)
  • The 7 Principles of ABM (4-7)
  • Getting Started with ABM

    What you will learn:
  • Why ABM is an important strategy to master
  • Why B2B marketing is hard and does not work as well it should
  • What ABM is and what impact it makes
  • 7 principles of ABM
  • Get to know typical challenges with implementing ABM
  • Understand what it takes to design a pilot
  • Know what you can do next

What's included?

  • 5 Chapters
  • 1 Certification
  • 4 Instructional Videos
  • 10 Downloadable Assets

Grow Your B2B Marketing Skills

Learn the fundamentals of ABM, challenges with current B2B marketing environment, what ABM is, why it matters and get to grips with the 7 basic principles of ABM.

Actionable Learning

Understand what it takes to design an ABM pilot. And get started with 6 tools and templates to get a pilot started.
Meet the instructor

Adam Turinas

Chief Executive Officer & Founder
healthlaunchpad

Adam Turinas is a long-time technology marketing leader and entrepreneur. Adam spent two decades marketing for Dell, IBM, Bank of America and dozens of other major marketers.
He has founded six companies, inclding a healthtech company, Uniphy Health. This firm was sold to Harris Healthcare in 2019.
His current company, healthlaunchpad, is a healhtech marketing agency launched in 2020 that specializes in ABM for healthcare, brand and marketing optimization, content, social media and digital marketing. Clients include InterSystems, AMN Healthcare, CTG, Bluestream Health, and dozens more.
Patrick Jones - Course author
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